We’ve got our city working! 100 apprentices found in 100 days
The Prime Minister, who backed the campaign, said apprenticeships provided a great opportunity for people to get the skills needed for the future.
After the challenge was launched in January, dozens of businesses came forward to offer placements.
Apprentices have been matched with workplaces in industries including engineering, business, education, social care and health and beauty.
Leicester Mercury editor Keith Perch said: “I’m proud that with the help of Leicester College we are giving young people in the city and beyond a chance to further their careers while benefiting local businesses at a time of austerity.”
More than 1,000 candidates got in touch. They had the ambition and enthusiasm but said they were struggling to find the opportunities.
Now, 100 have started, or are preparing to start, their climb up the career ladder.
Leicester College principal Maggie Galliers said: “I’m delighted with the overwhelmingly positive reaction to the challenge.”
Leicester West MP Liz Kendall said: “In these difficult times, we need to work together to give people these chances and businesses the skills to thrive.”
The campaign was sponsored by retail joinery company Spira Projects, of Peckleton.
Managing director Steve Houchen said: “Important links between businesses, apprenticeship training and Leicester College have been firmly established and have created a platform to build for the future.”