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Leicester College learner celebrates winning Freeth Cartwright Sponsorship Award


A photo and video audio solution business stole the show at a dragons’ den-style business competition on 14 June 2011.

This start-up caught the eye of the Freeth Cartwright sponsorship awards judging panel with the £5,000 sponsorship cheque being presented to Foundation Degree in Photography and Video learner, Michael for development of his business.

Michael put the judges through their paces to gain their support through pitching their ideas.

The judges were won over by Michael’s business idea and his aims to use remote control devices to create aerial view film and photography for promotional videos.  They were impressed with Michaels plans to target potential customers from estate agents, golf clubs, hotels, leisure clubs and the construction industry.

The sponsorship will fund equipment to help to further progress with their business.

Michael said: “Thanks to this sponsorship I can prepare to take my business forward.  English is not my first language but tutors helped me to prepare for pitching in the competition.  I think the judges saw that I have an innovative idea and that I am enthusiastic about it.”

The competition was open to all learners studying at Leicester College.  To enter the awards, learners were asked either individually or in teams of up to three to submit a proposal on how they would best utilise the sponsorship, whether that be for self employment, setting up a new enterprise idea or opportunities to support their studies.  Entrants were whittled down to four finalists who presented their ideas to the panel of representatives from Leicester College and Freeth Cartwright Solicitors.

Julian Middleton, Managing Partner – Leicester, Freeth Cartwright LLP said: “The standard of entries has been extremely high this year; there have been some very good business ideas.

“The winners pitch stood out as a commercially viable, unique business concept.”