Global company selects Leicester College as set for DIY film series
Leicester College Painting and Decorating department is the location for a new series of DIY films using new formula adhesives by German manufacturer Henkel.
The series is set to be released in December 2011.
The Cheshire-based manufacturer, which holds global market positions in consumer and trade adhesives for wallpaper, is re-launching their range of Solvite adhesives with one new and three improved formulas as well as a range of new fillers.
Outside of Henkel’s research and development department, Leicester College is the only organisation to have used these products as part of its training in Painting and Decorating.
For the past 12 years, Leicester College has been one of Henkel’s Centres of Excellence. The company has provided the latest materials which are used as part of the training programme.
“Of the more than two dozen Centres of Excellence around the country, we have chosen Leicester College as the location for filming a series of short films which will be made available on our new main website and mobile website as well as on Youtube and eHOW,” said Henkel’s Product Development chemist, Nigel Stanway.
The videos and websites go live in December 2011 and the new products in January 2012.
The company which started off providing Solvite adhesives for tradesmen only has over the years expanded to include consumers and now commands 75 per cent of the market share in the UK, according to Henkel’s Brand Manager Alethea Maillard.
“Our December re-launch of Solvite includes new packaging with QR codes linking to a mobile website to help consumers as they are in the hardware store, minimising the decision-making time as our goal is to make wallpapering easier,” said Maillard.
Programme Area Manager for Painting and Decorating, Granville Mercy, said he was very pleased that Leicester College has been chosen for the second series of DIY films: “We have enjoyed a 12-year working relationship with Henkel that has seen the company providing the latest in equipment and material as well as bursaries which has enabled us to offer enviable training in painting and decorating which has raised the ceiling on our national reputation.”