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Download the Marketing section of the Employers’ Guide

Marketing is crucial for an organisation, helping it to create value by better understanding the needs of its customers and providing them with innovative products and services.

It is therefore a skill that no organisation should be without, as it impacts on every element of your organisation, from customer relations through to promotion, research and advertising.

The strategic elements of marketing can influence the short and long-term success of an organisation and allow you to plan for the future.

However, effective marketing is not about a one size fits all approach, so to ensure you get the relevant skills and knowledge for your organisation, our marketing training can be customised to suit your company.

For smaller organisations which do not have a dedicated marketing function, we can incorporate marketing training alongside other programmes including leadership and management and customer service training.

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